William Elliott Whitmore is the new face of Americana. He looks like today’s every man, with his punk rock tattoos peering matter-of-factly from underneath a simple collared shirt, and his scratchy beard that calls to mind laboring in the back yard. From pictures, he seems almost familiar by today’s standards. His music – often lead by just guitar or banjo, and maybe some hands clapping – is simple enough for a single person to hum along to. But if you confuse his uncomplicated music for basic, you’re in for a real surprise.

People always mention Whitmore’s voice first when they talk about him, and with good reason. Like a dusty old 45, his songs come off like the music our grandparents listened to decades ago. He has the harsh sincerity of a preacher at the lectern, weaving stories of sin and atonement, but he also has the ease of a gentleman who is finally relaxing on his porch in the evening. No matter where you come from, there’s a piece of his music that just about everyone can relate to.

Never heard him before? Click here to check out a clip of him performing live on KEXP. You’ll see what I mean.

Those in the new folk and alternative country scenes have been enjoying Whitmore’s music for years already, but with a style that’s as universally appreciated as his, he’s been crossing over to fans of rock and indie music. Expect a packed room when he takes the stage at El Corazon on February 4th.

Tickets are available exclusively through Cascade Tickets. Click here for yours!